Uncomfortable vs Comfortable

  1. Home
  2. /
  3. Insights
  4. /
  5. Uncomfortable vs Comfortable

Being Comfortable with Personal & Business Growth:  Can they really Coexist?

Entrepreneurs around the world want to believe that the answer to this question is a resounding yes, but alas, as we all know the true answer is a resounding no.

After working with many people as well as the work I have done myself in my life and in my business, I know that when I am stuck or not moving forward, the only way out is to get uncomfortable.

Why is that?

If life and business was easy, we would all be rich, skinny, and happy.  We know that is not the case though. It takes getting uncomfortable for growth to happen.  

As human beings, our brains are wired for survival.  Of course, our brains were wired when surviving was more like literal survival of life and limb, and this is not the case for most of us.  Survival for us now, is the survival of our ego, that which we believe is true, and that which makes us feel and look good to ourselves and especially to others.  

In today’s techie world with social media, online marketing and more, it is easier than ever to edit what we put out to the world.  We edit pictures, our words, what we show or do not show to the world. At times, we are creating ourselves as who we wish we were, or who we are aspiring to be, but the vulnerability and authenticity in our relationships are virtually extinct.  It makes things comfortable.

The other day I was working with my coach and he was asking me how something made me feel. I stopped in my tracks.  After all the work I have done, I have had a lot of growth and a lot of uncomfortableness. But as I sat there trying to come up with how I felt I was dumbfounded, I didn’t’ “feel” anything.  I knew it was there, but I still, after many transformations, still want to not “feel” uncomfortable.

About half of all new businesses will survive five years, 80% survive the first year.  But that means that 20 out of 100 people who put their heart and soul into their business will spend an entire year investing their time and their money into something that will not last.

“About half of all new establishments survive five years or more and about one-third survive 10 years or more. As one would expect, the probability of survival increases with a firm’s age. Survival rates have changed little over time.”
– Source: U.S. Bureau of Labor Statistics, BED

My assertion is that those 20% may not have been willing to go deep into their uncomfortableness.  That is not to say that stepping into starting a business is not uncomfortable and it does in fact, take a lot of courage and chutzpah. The journey is challenging and can be confronting in all the things that you must do and handle that is often outside of your expertise.

As we all know, it takes a deep dive into the uncomfortableness to move through it, so that you can discover what is missing or not working to be able to expand and grow yourself and your business.  This is the opportunity that we should be welcoming with open arms. The opportunity for growth to happen. T. Harv Ecker said it best, “Just like living organisms, if you are not growing you are dying”.

Get ready to stretch your arms out, to challenge your mind, to take new actions that are scary and you may not be any good at.  None of us are great at everything when we start a business. We all have our Superpowers and we all have our kryptonite. What makes a successful business person and person is the chutzpah they bring to the table when all there seems to be is kryptonite.

Whether you are in your first 6 months or going on 6 years, owning a business and being a successful person takes something.  Challenges and uncomfortableness are what we need to learn to embrace to continue to grow and evolve.

5 Things To Thrive in the Uncomfortableness

  1. Don’t do it alone! Have a Community of Like Minded People who will be your Champion and tell it like it is.
  2. Have the courage to tell the truth to yourself and others who can, without judgement, who can listen and assist you with getting into action.
  3. Make a list of the actions you need to take to move through it
  4. Schedule short blocks of time and take baby steps
  5. Get accountability from your Community


Georgiana Kovell is an International Sales and Performance Diva for Entrepreneurs.  She uses her Superpowers to help Entrepreneurs make more money, get more done and have more fun.  She facilitates and Builds Communities of like-minded people. To find how to be part of the schedule a Complimentary Discovery Session by clicking here (There will be a link to my calendar here for people to schedule.

Georgiana Kovell